Branding and toy packaging designed at Mattel for Blonkers, a new line of toy glasses that blink open and closed when the user talks or moves their mouth. Designed for kids and adults, the branding of this product is bright, playful, and modern to appeal to all ages and stand out on shelves. Blonkers are currently for sale at Walmart, Mattel, and Amazon.

Product Design: Paul Locasto
Copywriting: Danielle Dweck
Photography: Brian Wilder
Structure Design: Cole Fenton
Graphic Design: Jane Gardner

Logo Design:
Callouts + Photography:
Closed Box:
Tray & Hangtags:
Single Pack Polybags:
Product Displays:
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